Meta has launched Incognito Chat with Meta AI, a way to talk to an AI assistant on WhatsApp and the Meta AI app under privacy guarantees that, as Mark Zuckerberg puts it, are “similar to how end-to-end encryption means no one can read your conversations, even Meta or WhatsApp.” This is server-side AI inference running inside a hardware-isolated environment — a “trusted execution environment” or TEE — that Meta itself cannot inspect, paired with stateless processing, anonymous routing, and (still partial) verifiable transparency.
Meta AI's Incognito Chat: a new bar for…
Meta has launched Incognito Chat with Meta AI, a way to talk to an AI assistant on WhatsApp and the Meta AI app under privacy guarantees that, as Mark Zuckerberg puts it, are “similar to how end-to-end encryption means no one can read your conversations, even Meta or WhatsApp.” This is server-side AI inference running inside a hardware-isolated environment — a “trusted execution environment” or TEE — that Meta itself cannot inspect, paired with stateless processing, anonymous routing, and (still partial) verifiable transparency.